Under The Microscope

SoundSource: The Sound Control That Should Be Built Into MacOS

Today, we’re pleased to unveil SoundSource, a tremendously handy new tool offering fast access to all your Mac’s critical sound settings!

From SoundSource’s menu bar icon, you can instantly configure the audio devices your Mac uses for Input, Output and Sound Effects. In seconds, you can adjust the volume for each of your audio devices or switch between connected devices. SoundSource can also enable the soft play-thru of audio from input devices. Use the Play-Thru window to monitor any connected input, such as a microphone, right through your headphones or other output.

SoundSource is a superior sound control in a tremendously convenient package. It tucks out of your way in the menu bar until you need it, then provides easy access to swap audio devices, adjust volumes, and more. It’s the sound control that should be built into MacOS, now available from Rogue Amoeba.1

Get It Now

Visit the SoundSource page to learn more and download our free trial for Mac OS X 10.10 (Yosemite) and higher. When you’re ready, you can purchase SoundSource right through our store.

Download Loopback Now

A Special Offer for Current Rogue Amoeba Customers

As a special bonus for our customers, folks who own a license for any of current MacOS applications are eligible to receive a complimentary license for SoundSource! If you already own one of our other products, click here to redeem this offer.

If you’ve been considering picking up Airfoil, Audio Hijack, or any of our other Mac apps, now’s a great time to do it. When you purchase, you’ll also earn a complimentary copy of SoundSource.


Footnotes:

  1. If the SoundSource name sounds familiar, you may have used our original SoundSource application back in the early 2000s. SoundSource 3 is a modern new version, offering the audio device controls from the original SoundSource, as well as the audio play-thru functionality once found in our LineIn application. Click here to read more. ↩︎

Making More Outside The App Store

Kapeli, makers of the developer tool Dash, recently posted about what happened when their app left Apple’s App Store. You may recall hearing about Dash due to the uproar that followed Apple’s decision to remove the well-loved app. Fortunately for Kapeli, the product was already set up for direct purchase, which meant they still had a way to sell it to customers. It turns out that in the first 100 days of Dash being distributed solely by Kapeli, it actually earned more revenue than when it was also sold through the App Store.


Image via https://blog.kapeli.com/100-days-without-the-app-store

There are undoubtedly multiple reasons for this result. Dash received a good deal of publicity as a result of Kapeli’s dispute with Apple, which likely brought in new customers. As well, it seems possible that professional developers are more willing than the average user to look outside the App Store for software. Still, it’s interesting to see how the App Store impacted Kapeli’s revenue.

With the exception of our audio editor Fission, all of Rogue Amoeba’s Mac apps are distributed and sold exclusively through our site. Popular tools like Audio Hijack and Airfoil provide concrete proof that products can thrive while never being sold through the Mac App Store. However, we have one application that followed a path similar to Dash’s. Our charmingly simple audio recording app Piezo was originally distributed in both the Mac App Store and via direct sales, but it has since left the App Store.

After seeing Kapeli’s chart, I was curious about the App Store’s impact on Piezo’s sales. The restrictions and limitations of the Mac App Store ultimately led us to remove Piezo on February 12th, 2016. We’ve now been selling it exclusively via our site for a year. This has provided about as perfect a real-world test case as one could hope for. Piezo’s removal came with minimal publicity, the price has remained constant at $19, and we’ve had no big updates or other major publicity for it in either 2015 or 2016.

So what do the numbers tell us? Here’s a chart showing unit sales for the last four quarters in which Piezo was sold through both the Mac App Store and directly via our website, as well as the subsequent four quarters when it was sold exclusively via direct sale.1

Piezo Units by Quarter

The Mac App Store previously made up about half of Piezo’s unit sales, so we might have expected to sell half as many copies after exiting the store. Instead, it seems that nearly all of those App Store sales shifted to direct sales. It appears that nearly everyone who would have purchased Piezo via the Mac App Store opted to purchase directly once that was the only option. Far from the Mac App Store helping drive sales to us, it appears we had instead been driving sales away from our own site, and into the Mac App Store.

While this chart doesn’t provide specific sales numbers, you can likely see that unit sales did drop slightly in 2016. Piezo’s removal from the Mac App Store does seem to have cost us a small number of sales. However, unit sales are far less important to a business than revenue. Let’s look at another chart, this time showing our revenue for the four quarters before removing Piezo from the Mac App Store, and the four quarters since.

Piezo Revenue by Quarter

In each of the four most recent quarters, Piezo brought in more revenue than it had in the corresponding quarter a year earlier. We earned more revenue when Piezo was available exclusively through our store than when we provided the App Store as another purchasing option.

This result might seem counterintuitive. Piezo’s price remained the same, and unit sales went down, so how could we have earned more revenue? The key to understanding this is remembering the cost of being in Apple’s App Stores — 30% off the top of every sale. Despite making slightly fewer sales, we earned more money by avoiding paying that oversized commission to Apple. Direct sales cost us just a few percent, so each direct sale of Piezo earns almost $5 more than a sale through the Mac App Store. As you can see, that really adds up.

Conclusion

I certainly won’t state that every developer will have this same success if they remove a product from the Mac App Store and distribute it exclusively through their own site. Your mileage will undoubtedly vary.

In our case, however, it’s clear that we were serving Apple, rather than Apple serving us. By removing Piezo from the Mac App Store, we stopped paying a commission to Apple for the many customers who had found Rogue Amoeba on their own. Better still, we were able to improve the quality of the product while simplifying our work considerably. Ultimately, that alone was enough to convince us that leaving the Mac App Store was the right move. The subsequent revenue increase we’ve seen is merely a nice bonus.


Footnotes:

  1. All eight quarters consist of exactly 91 days, to avoid 2016’s leap day skewing anything.↩︎

Rogue Amoeba’s 2016

While we’re always hard at work here at Rogue Amoeba, last year was one of our busiest in recent memory. Here’s a quick look back at the year that was 2016, as well as a look at what’s ahead in 2017.

A Brand-New App, A Major Upgrade

The winter of 2016 was a frenzied one for us, as we shipped one new application and released a pair of simultaneous upgrades to another.

Loopback

Loopback is our first brand-new product in several years, and it allows you to pass audio between applications on your Mac by creating virtual audio devices. Loopback has proven much more popular than we’d expected, and we’ve continued working to improve it, shipping Loopback 1.1 in December.

Airfoil

Shortly after introducing Loopback to the world, we shipped simultaneous upgrades to Airfoil for Mac and Airfoil for Windows. With its new ability to send to thousands of Bluetooth audio devices, Airfoil 5 is now about much more than just AirPlay audio.

Even as we shipped Airfoil 5, work on streaming audio to Google Chromecast devices was already in progress. Airfoil for Mac 5.5 shipped near the end of the year with the power to stream to Chromecast and all Google Cast devices. Windows users should keep an eye on our site for similar updates to Airfoil for Windows in 2017.

Updates, Big and Small

Last year we added compatibility with MacOS 10.12 (Sierra) and fixing myriad bugs and issues, but also found time for several larger updates, including:

Audio Hijack 3.3

This update continued our string of incremental improvements to our flagship audio recording app, adding powerful new low-latency options great for podcasters and musicians, improved AAC and ALAC recording, support for capturing audio from Slack, and more. Take Control of Audio Hijack, the companion eBook designed to help you get the most out of our app, was also updated for the latest version.

Piezo 1.5

Our simplified audio recorder now includes the Instant On component, which restores its ability to record from several hard-to-capture apps including Safari, Chrome, and FaceTime. However, this change forced Piezo to exit the Mac App Store. Fortunately, we were able to transition existing Mac App Store customers to our direct version, and we’ll continue to sell all of our software directly through our own store.

In total, we shipped nearly 50 distinct updates across our entire product line last year, or nearly one update every week. That’s not easy, but we want to provide our users with the latest fixes and features as rapidly as possible.

Reviews and Awards

2016 featured some wonderful distinctions for our team. We started with phenomenal reviews from Macworld, as Loopback earned a 4.5-mice review and Airfoil 5 followed that up with a perfect 5 out of 5 mice. That’s a veritable infestation!

On top of that, Audio Hijack 3 was selected by iMore as the Mac App of the Year for 2015. The many accessibility improvements we made also led to a Golden Apple award for Best Mac App from AppleVis, a site for visually-impaired users. It’s very gratifying to be recognized with awards like these.

A New Identity, and Other Staffing Notes

Our designer Neale really began to show his stuff in 2016, with improvements seen in both Loopback and Airfoil. The single biggest change he’s made, however, is Rogue Amoeba’s new logo and branding, which debuted in August. Yes, after almost fourteen years, we’ve rebranded with a splashy new logo and look.1

For a small company, staffing is both tremendously important and tremendously difficult. In 2016, we bid farewell to our longest tenured employee Jeff, who departed after providing eight years of rock-solid code inside just about every one of our apps. Our hope when we hire is always that an employee will stick around for such long tenures.

Given that, we were delighted to celebrate two anniversaries in 2016. We marked Grant’s five year anniversary with a motorcycle-themed gift, and a few months later, we celebrated Ed’s five year anniversary with some delightfully geeky hardware. I’m humbled to be able to work with the many talented folks we employ, and honored to have them stay with us year after year.

Toward the end of the year, we began looking to hire for three different roles. We’ve made great progress on filling those positions, and we anticipate expanding our team very shortly.

What’s Next

Enough about the past. You want to hear about what we have planned for the future. Long-time readers will know we’re fairly tight-lipped, but I’ll certainly drop a few hints.

We’ve already announced that Airfoil for Windows will gain support for Chromecast, just as its Mac cousin did. Unforeseen challenges have led that update to take longer than we’d hoped, but we remain committed to getting it out to our users.

After Loopback found a larger-than-expected niche, we’ve decided to dedicate more resources to it. We received a lot of great feedback and ideas, and we’ve got a very solid plan for future improvements. It’s not yet clear what we’ll ship in 2017, but Loopback is getting plenty of attention.

We shipped a small but useful update to Fission last year, with version 2.3 adding the ability to read and write for MP3 chapters and offering faster MP3 encoding. We’ve got a lot more in the pipeline for Fission, however, and we’re eager to get moving on it.

Of course, we won’t be ignoring any of our current applications. As usual, you can expect updates big and small to all of our products. We’ll be adding features, fixing bugs, and bringing compatibility with the likely next version of MacOS (our guess for the name: “Mojave”).

Perhaps most exciting is a brand-new application code-named “Iron Beetle”. Without revealing much, I’ll say that we think many of our existing customers will be quite pleased with this playback-based addition to our line-up. Keep an eye on this blog, as we’ll be starting a private beta test in the coming months.

Thanks To You

Let me close this post by thanking you for being a Rogue Amoeba customer (or at least for reading our blog). It’s your support that allows us to continue running this great software company with the strange name, putting out powerful audio tools that make the world just a little bit better. We’re incredibly grateful to those of you who purchase our software, provide us with valuable feedback, or even just tell a friend about our products.

Now here’s to 2017, and all the progress to come!


Footnotes:

  1. Our old mascot Ammo has taken a backseat, but you can still get one of the special plush toys we first created over a decade ago. We’ll ship a free plush Ammo to anyone who makes a new software purchase in January and requests a plushy. Purchase through our store, then request your free plushy through this form. We’ll ship him out to you free of charge. ↩︎

Winning Big at the Upgradies

Over on Relay FM, Jason Snell and Myke Hurley host a well-loved technology podcast called “Upgrade”. On the first show of the new year, they handed out the Upgradies, awards for their favorite products of the year. Rogue Amoeba was honored to be included among the winners!


Woo!

At last year’s ceremony, Audio Hijack received a nomination for “Best New Mac App”, but it was bested by Fantastical from our friends at Flexibits. This year, however, Audio Hijack was not to be denied. Our flagship audio recorder took home the big prize, earning the title of “Best Overall Mac App”. Not bad!

Loopback IconWe also had another contender in the “Best New Mac App” category, with our audio routing tool Loopback getting a nomination. While Loopback didn’t come away with the win, it did receive a very respectable 10% of the vote, surprising the hosts. While Loopback certainly isn’t needed by everyone, it’s far less niche than some folks assume!

Our thanks to Jason and Myke, as well as their listeners, for recognizing our work! We hope to pop up again on Upgrade, perhaps at the 2018 Upgradies.

Loopback 1.1 Brings Nested Devices and More

Loopback IconAt the beginning of the year, we shipped the first version of Loopback, our audio routing app designed to make it easy to pass audio between applications on your Mac. Loopback immediately drew rave reviews from critics, and users have been similarly thrilled to have a powerful new tool for their audio workflows. We’ve been tremendously gratified to hear how podcasters, screencasters, audio techs, and more are making use of our newest app. Now, just before the year ends, we’re shipping Loopback version 1.1.

What’s New?

The biggest new feature in Loopback 1.1 is nested devices. With nested devices, it’s now possible to embed one Loopback virtual audio device right inside another. This allows for some incredibly powerful (and complex) setups. For instance, we’ve seen podcasters looking to use both Skype and FaceTime together for one show, configuring things to ensure all audio is heard by all parties.


Nested devices provide tremendous power

With the setup seen above, all parties can hear each other’s voices in their respective VoIP apps, as well as music the host is playing via iTunes. With the “Final Output” device, all the audio is joined together for recording of the final product with Audio Hijack.

Version 1.1 makes a slew of improvements to Loopback’s interface as well. We’re now providing useful visual warnings when physical devices aren’t present, to help understand why audio may not behave as expected. We’ve also improved full-screen support, added a helpful Type column in the Audio Sources table, made it possible to drag applications directly to that table, and much more.

We also made some small improvements to virtual audio devices themselves. Loopback’s virtual audio devices now support the 176.4 kHz sample rate. You can also now duplicate devices, to quickly create similar devices, and there’s support for undo/redo when making device changes. Devices even each have an automatically generated custom icon, visible in apps like Audio MIDI Setup.


A helpful custom icon, as seen in Audio MIDI Setup

In addition to new features and improvements, we took the time to squash some nasty bugs. Changes made by Apple briefly prevented Loopback from capturing audio from FaceTime, but we’ve worked around that issue, so FaceTime and Loopback again work together as expected. We’ve also fixed several related issues where audio monitoring could fail, leading to missing audio. While we were at it, we managed to solve a few very rare crashes too.

We’re also making good use of Notification Center to help you as you use Loopback. Rather than the app popping itself open, you’ll now receive a notification when a new update to Loopback is available. We’re also using notifications to display critical errors when the Loopback app itself isn’t open. For instance, you’ll get a notification if a monitoring device is missing, so you don’t wonder why you’re not hearing audio!


A notification from Loopback

Finally, Loopback 1.1 offers complete support for MacOS 10.12 (Sierra). While Loopback 1.0.3 offered preliminary support for the new OS, the latest version is now fully vetted and updated for Sierra, so you can use it with confidence.

With Loopback, we set out to smooth out the rough edges that snagged early adopters of Loopback. The app should now be easier and clearer to use, in addition to being more feature-filled than ever. There’s always more to do, including some major feature additions planned for 2017, but this is a great update to our newest app. We hope you like it!

Get It Now

If you’re looking for the power of a high-end studio mixing board in a much more affordable software package, Loopback is for you. Learn more via the Loopback page, then download the free trial. If you’re already using Loopback, open it up and select “Check for Update” from the Loopback menu to get the free update to version 1.1.

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