Under The Microscope

Still Time to Exhibit at Macworld-iWorld 2012

Each time Rogue Amoeba exhibits at Macworld (don’t forget, we’ll be there this year, in booth #742), we met thousands of excited, interested Mac users. And every year, we hear the same excited question: “What other Mac developers are here?”. While iOS has risen in popularity (to the point that it’s now part of the show’s name), users still love the Mac and want to learn about Mac software. I share the desire to see more Mac developers at Macworld. I love getting a chance to see what’s new and what’s cool, to meet with new developers and catch up with old friends too.

This year, it’s easier than ever to exhibit. There’s a special area of the show floor called the OS X Zone, and it already features several dozen Mac developers, including our friends at BusyMac, Flexibits, and Smile. For $2000, you get almost everything you need – just bring a laptop, and a friend or two to help exhibit. Print up a simple flyer to hand out, and you’re all set.

With the ascendency of the Internet, and now things like the Mac App Store, a lot of folks think trade shows have lost their relevance. They may not be as big as they once were, but they still have plenty to offer. Demoing your product on the show floor is a great way to get exposure while simultaneously learning all sorts of new things about your own work. If you’re a Mac developer, exhibiting at Macworld is the way to get face-to-face contact with both tens of thousands of users and hundreds of members of the press. If you’re interested, there’s still time to sign up. I certainly hope to see many Mac OS X developers at the end of the month.

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