Glenn Fleishman: Ugly indeed. We'll see how much these things change, or how often exceptions are granted.

Steve Carpenter: Right now, we're still digesting, and assessing what problems there are. That takes a few hours. Creating an entire independent store, and then getting it in front of even a small fraction of users, is a whole lot more work.

That said, one thing we can do is raise the bar as much as possible, to make trying and purchasing as smooth as possible. We've always tried to do that, but perhaps now is the time to focus on that further.